AI-powered ordering and operations software for wholesalers, suppliers and fresh food businesses — from the first customer message to the final delivery.
One eFresh experience for the customer. Specialist agents work behind it across ordering, sales, purchasing, inventory, accounts and operations — each using the right business rules and live data.
Captures orders, reaches out for repeat business and turns natural conversations into ready-to-confirm carts.
Handles pricing questions, volume slabs and approved negotiation ranges without losing margin control.
Finds stock gaps, compares suppliers and prepares purchase orders or price requests before shortages hit.
Watches stock, shelf life and demand to surface shortages, excess stock and expiry risk early.
Follows unpaid invoices, shares statements and works through routine account queries using order context.
Coordinates packing exceptions, substitutions and delivery issues while keeping the customer informed.
Still juggling spreadsheets, disconnected systems or outdated software? Manual processes slow your team down, create errors and make growth harder.
eFresh is a complete AI-powered platform built for fresh food wholesale. Automate routine work, process orders across multiple channels, forecast purchasing, negotiate with suppliers, coordinate packing and deliveries — while AI agents work alongside your team 24/7.
Less admin. Better decisions. More capacity to grow.
Orders, stock, purchasing and fulfilment in one live view.
184 orders across wholesale, AI ordering and customer portal.
| Order / Customer | Delivery | Value | Source | Status |
|---|---|---|---|---|
| ORD-7518Northside Café · 14 lines | Tomorrow AM | $486.20 | AI / WhatsApp | Confirmed |
| ORD-7517Harbour Kitchen · 22 lines | Tomorrow AM | $812.60 | Customer Portal | Run 04 |
| ORD-7516Riverside Deli · 9 lines | Today PM | $294.40 | Sales Team | 1 substitution |
| ORD-7515Little Pantry · 18 lines | Tomorrow AM | $638.90 | Web Order | Ready to pack |
18 orders · Van 07 · dispatch 7:20 AM
Mornington Produce Market · expected delivery tomorrow 5:30 AM.
| Product | Qty | Current | Requested | Supplier offer |
|---|---|---|---|---|
Royal Gala ApplesBox 13kg | 8 boxes | $47.00 | $44.00 | $44.20 |
Hass AvocadoTray 18ct | 12 trays | $32.50 | $30.50 | $30.80 |
Baby SpinachCarton 8 × 120g | 6 cartons | $30.00 | $28.50 | Accepted |
BroccoliBox 8kg | 7 boxes | $28.20 | $26.50 | $26.90 |
Against PO-2026-1207 · Mornington Produce · Dock 2.
| Product | Ordered | Received | Batch / Expiry | Result |
|---|---|---|---|---|
Baby SpinachCarton 8 × 120g | 6 | 6 | SP0824-C · 26 Aug | Accepted |
BroccoliBox 8kg | 7 | 7 | BR0824-A · 29 Aug | Accepted |
BlueberriesTray 12 × 125g | 8 | 8 | BL0824-B · 27 Aug | 2 quarantined |
LemonsBox 15kg | 5 | 4 | LM0824-A · 02 Sep | Short 1 |
Customer-specific products, pricing, terms and delivery options.
Packers, drivers and B2B customers get focused mobile workflows. Suppliers receive secure links to respond to purchase orders — without installing another app.
Orders stay locked to the packer, customer notes stay visible, and every line can be scanned, weighed, replaced or refunded without leaving the packing screen.
0475 758 080 · 7 products
Use firm tomatoes only. Keep leafy vegetables in a separate box. Call customer before any replacement.
Run sequence, customer instructions, delivery outcomes and POD stay connected to the order.
7 cartons · Brunswick · rear receiving entrance
Customers see their approved catalogue, applied price, quantity breaks and the next slab opportunity — then add the exact quantity straight to cart.
Your approved catalogue with live slab pricing.
Send a secure PO link so a supplier can confirm availability, accept or counter pricing, add freight or discounts, and send the response straight back to eFresh.
14 lines · Expected delivery Thu 13 Aug · 4:00–6:00 AM
Your orders may arrive through WhatsApp, email, your POS or website, while pricing sits in Excel, customer information lives in a CRM and accounts run through Xero or MYOB.
eFresh brings those moving parts together. Pull data and communication in, automate the work between them, then push accurate updates back to the systems, customers and suppliers that need them.
Start with one connection or connect the whole operation — without replacing everything on day one.
Click any connection to see what can move between that channel and eFresh.
Orders, messages, product data, supplier prices, customer accounts, stock files, invoices and balances.
Confirmations, supplier requests, invoices, credits, payment links, delivery ETAs, account updates and clean API data.
Show us how orders and operations work in your business. We’ll show you where eFresh fits.