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Built for fresh food businesses

More orders.
Less admin.
Fresh thinking.

AI-powered ordering and operations software for wholesalers, suppliers and fresh food businesses — from the first customer message to the final delivery.

Book a demo → See eFresh in action
AI ordering across voice, web & messages Connected operations from PO to delivery
What the agent is doing
Building repeat order
Matching customer pricing, previous basket and today’s available products…
AI workforce

AI Agents who work for you.

Give every department an AI teammate trained on your products, pricing, customers, suppliers and business rules. From taking orders to chasing payments and protecting daily operations, each agent works alongside your team and completes the routine work you choose to automate.

Ordering Agent working with customer orders, repeat items, upsell suggestions and pricing negotiation
Ordering Agent

Sell, take orders and negotiate — in one conversation.

Trained on your catalogue, customer-specific pricing and order history, the Ordering Agent receives orders from multiple channels and turns natural conversations into confirmed orders.

✓Receives orders across phone, web, WhatsApp, SMS and email.
✓Checks previous and regularly ordered products so customers do not miss their usual lines.
✓Suggests specials and relevant upsells to increase order value.
✓Negotiates within your approved slab pricing and minimum-markup limits.
Works like part of your sales team.Every suggestion, counter-offer and completed action is recorded.
Purchase Agent calculating purchase requirements, comparing supplier prices, negotiating purchase orders and following up suppliers
Purchase Agent

Turns demand into the right purchase orders.

The Purchase Agent works from confirmed demand, current stock, incoming inventory and your buying rules to determine what needs to be purchased — then keeps the supplier process moving.

✓Calculates purchase requirements from demand versus on-hand and incoming stock.
✓Creates POs, requests supplier pricing and compares available offers.
✓Negotiates purchase prices within the rules you define.
✓Chases supplier replies, delivery confirmations and outstanding PO actions.
Less chasing. Better buying.POs sent, supplier follow-ups and accepted prices are logged as completed tasks.
Customer Service Agent handling enquiries, order updates, customer questions and approved order changes
Customer Service Agent

Fast answers without making customers wait for your team.

This agent handles enquiries from existing and prospective customers across calls, messages and email, using live business and order information to give useful answers — not generic responses.

✓Answers questions about products, service areas, pricing, payment terms and delivery.
✓Provides live order, packing and delivery updates.
✓Can edit products, quantities and delivery times within permissions.
✓Confirms changes back to the customer and keeps a record of the action taken.
Customer service that stays connected to operations.Replies, order edits and delivery changes are tracked as completed actions.
Accounts Agent following overdue invoices, making payment calls, monitoring supplier payments and enforcing credit rules
Accounts Agent

Routine credit control, followed through automatically.

The Accounts Agent handles repetitive accounts work while keeping your team informed. You define the escalation rules; the agent follows them consistently and records what it has done.

✓Sends overdue payment reminders by SMS or email according to your schedule.
✓Can make a payment follow-up call after the required number of reminders.
✓Blocks accounts or escalates to admin when your credit rules are triggered.
✓Tracks supplier payments due and sends daily accounts reports to management.
You can see the work already completed.For example: “Payment reminder sent”, “Payment call completed” and “Daily report sent”.
Operations Agent monitoring stock, expiry risk, unpacked orders, receiving delays and operational deadlines
Operations Agent

Your early-warning system for the whole operation.

The Operations Agent watches the moving parts of the business and surfaces exceptions before they become missed deliveries, shortages or waste. It focuses your team on what needs attention now.

✓Watches stock, shelf life and demand to identify shortages, excess stock and expiry risk early.
✓Flags unpacked orders by order number, item count and dispatch cut-off.
✓Detects receiving delays, missed deadlines and fulfilment exceptions.
✓Escalates issues to the right team — including purchasing or management — and records the action.
Problems surface while there is still time to act.Expiry alerts, receiving issues and shortage escalations appear in completed tasks.
One connected operating system

A Complete Platform for end-to-end Operations.

Fresh food warehouse team member using eFresh on a tablet
Built for fresh food
wholesalers
Smarter wholesale operations

Run your wholesale business smarter with AI.

Still juggling spreadsheets, disconnected systems or outdated software? Manual processes slow your team down, create errors and make growth harder.

eFresh is a complete AI-powered platform built for fresh food wholesale. Automate routine work, process orders across multiple channels, forecast purchasing, negotiate with suppliers, coordinate packing and deliveries — while AI agents work alongside your team 24/7.

Less admin. Better decisions. More capacity to grow.

Today’s Overview

Orders, stock, purchasing and fulfilment in one live view.

Live
184↑ 12% vs last Mon
$28.4kCustomer pricing applied
23Supplier lines
11Runs scheduled
Needs attention4 items
Broccoli short for tomorrowDemand exceeds available + incoming
7 boxes
PO #4821 receivedSpinach & herbs booked into stock
31 lines
3 invoices overdueAccounts agent following up
$4,280
Packing exceptionORD-7516 needs substitution
Review
Operation progressToday
ReceivingSupplier POs checked in
82%
Packing126 of 148 orders
85%
Dispatch6 of 11 runs out
55%
Orders this weekMon → Sun
Delivery runs11 today
North Zone28 orders · Van 12
6/8 stops
CBD Morning34 orders · Van 07
Packing
South East21 orders · Van 03
Ready
OrderPurchaseReceivePackDeliverInvoice
See the system move

Not slides. Your actual product workflows.

eF
Orders & OperationseFresh live workflow
Connected

Today’s Orders

184 orders across wholesale, AI ordering and customer portal.

Export+ New Order
184132 confirmed
323 runs
8Shorts & changes
$28.4kToday
All ordersConfirmed 132Ready to pack 32Needs attention 8
Order queueLatest changes reflected live
Order / CustomerDeliveryValueSourceStatus
ORD-7518Northside Café · 14 linesTomorrow AM$486.20AI / WhatsAppConfirmed
ORD-7517Harbour Kitchen · 22 linesTomorrow AM$812.60Customer PortalRun 04
ORD-7516Riverside Deli · 9 linesToday PM$294.40Sales Team1 substitution
ORD-7515Little Pantry · 18 linesTomorrow AM$638.90Web OrderReady to pack

RUN-04 · CBD Morning

18 orders · Van 07 · dispatch 7:20 AM

Orders assigned18 / 18
Packing complete16 / 18
Labels ready17 / 18
2 orders need attention1 substitution · 1 short line
Operational hand-off: confirmed orders move into the right delivery run and become available to the packing team without re-entry.

PO-2026-1185 · Price Negotiation

Mornington Produce Market · expected delivery tomorrow 5:30 AM.

Accept Supplier OfferSend Counter
Round 2Supplier replied
$1,126Before freight
$1,094Target buy
$322.9% to close
Line-by-line supplier response
✓Vendor✓Supplier3Decision
ProductQtyCurrentRequestedSupplier offer
🍎
Royal Gala ApplesBox 13kg
8 boxes$47.00$44.00$44.20
🥑
Hass AvocadoTray 18ct
12 trays$32.50$30.50$30.80
🥬
Baby SpinachCarton 8 × 120g
6 cartons$30.00$28.50Accepted
🥦
BroccoliBox 8kg
7 boxes$28.20$26.50$26.90
The conversation stays with the PO: requested prices, supplier counters, freight, notes and every negotiation round remain attached to the purchase order.

Receive Goods · GRN-841

Against PO-2026-1207 · Mornington Produce · Dock 2.

Save DraftComplete Receiving
86 complete
92Sellable units
1Quantity mismatch
2Trays held
Receiving linesBatch, expiry and location captured as stock enters
ProductOrderedReceivedBatch / ExpiryResult
🥬
Baby SpinachCarton 8 × 120g
66SP0824-C · 26 AugAccepted
🥦
BroccoliBox 8kg
77BR0824-A · 29 AugAccepted
🫐
BlueberriesTray 12 × 125g
88BL0824-B · 27 Aug2 quarantined
🍋
LemonsBox 15kg
54LM0824-A · 02 SepShort 1
Coolroom 2 · Lane B · Shelf 04Suggested from product storage rules.
Quality hold · Blueberries2 trays soft on arrival. Quarantined from sellable stock and supplier adjustment created.
+92 sellable unitsOn-hand updates only from accepted quantities.
Receiving updates the operation: accepted stock becomes available, rejected stock stays out, and shortages/adjustments remain linked to the supplier PO.

B2B Customer Portal

Customer-specific products, pricing, terms and delivery options.

Account in good standing
eFresh · Melbourne Fresh Foods
Search your products, categories or previous orders…
🥑
Hass Avocado · Tray 18ctYour contract pricing
1–4 · $31.205–9 · $29.8010+ · $28.90
$29.805 trays in cart
🍅
Roma Tomatoes · Box 10kgCustomer price applied
1–2 · $32.003–5 · $30.506+ · $29.40
$30.504 boxes in cart
🥬
Baby Spinach · CartonWeekly regular
1–3 · $29.004+ · $27.80
$27.804 cartons in cart
🍋
Lemons · 15kg BoxVolume price available
1–2 · $36.003+ · $34.50
$34.503 boxes in cart

Current order

Hass Avocado × 5$149.00
Roma Tomatoes × 4$122.00
Baby Spinach × 4$111.20
+ 5 other lines$230.20
Order total$612.40
7-day account terms · Tuesday delivery
The customer sees their business: approved products, negotiated/slab pricing, account terms and delivery options are already applied before the order reaches your team.
Focused product views — not a tiny full ERP screen.Choose a workflow on the left.
B2B slab pricing

Smarter pricing.
Stronger margins.

Set different pricing for customer groups and order volumes — while Minimum Markup gives your sales team and AI agent a clear negotiation floor.

Different customer groupsCreate separate pricing for retailers, KFC, Dominos, offices and other B2B customers.
Quantity-based slabsDefine clear breaks for 1–5, 6–9 and 10+ boxes — with the right price applied automatically.
Minimum markup protectionSet the lowest approved margin so your sales team or AI agent knows how far it can negotiate.
Margin controlMaintain consistent, profitable pricing across every customer group and quantity break.
↘
Minimum Markup = negotiation floorYour sales team or AI agent can negotiate till this price.
Define quantity slabs
Search products, customers, orders…
AD Admin
B2B Products & Slab PricingPricing rules by customer group and order quantity.
🍎
Apple Fuji LargeAPL13 · Fruit · Box
Supplier cost$40.00 / box
Customer groups4 groups
Slab Pricing by Customer GroupOne product cost. Different price rules by group and volume.
Active
B2B Customer Group Cost 1–5 6–9 10+
MarkupMin MarkupSell Price MarkupMin MarkupSell Price MarkupMin MarkupSell Price
Retailers$40.00120%100%$88.00100%85%$80.0085%80%$74.00
KFC$40.00110%90%$84.0095%80%$78.0080%70%$72.00
Dominos$40.00100%85%$80.0090%80%$76.0080%70%$72.00
Offices$40.0095%80%$78.0085%75%$74.0080%70%$72.00
Different customer groups
Minimum markup = negotiation floorYour sales team or AI agent can negotiate till this price.
Tools built for each role

The right screen for every person moving an order.

Packers, drivers and B2B customers get focused mobile workflows. Suppliers receive secure links to respond to purchase orders — without installing another app.

Same live ordersSame inventoryRole-based access
Packer App

Pack faster, with the right checks built in.

Orders stay locked to the packer, customer notes stay visible, and every line can be scanned, weighed, replaced or refunded without leaving the packing screen.

‹
Pack Order O401RUN-042 · North Zone Morning
● Packing
ORDER CURRENTLY LOCKED TO MAYA SINGH
Ash Fruit & Veg

0475 758 080 · 7 products

43%
3 of 7 products resolvedScan packed items, or use Refund / Replace where required.
PackerMaya Singh
Order typeDelivery
RunRUN-042
Customer phone0475 758 080
▧ Packing notes□ Mark as read

Use firm tomatoes only. Keep leafy vegetables in a separate box. Call customer before any replacement.

⌁
Scan products while packingUse the phone camera or paired barcode scanner. Weighted produce asks for actual packed weight.
▣ Open Scanner
▥ Scan Next
3 of 7 lines verified by scan4 remaining
Products to pack
Original product · weighted
Royal Gala Apples
PRD-101 · scan label, then confirm packed weight
Qty2 kg
Ready to scan
Original product
Blueberries 125g
PRD-318 · barcode scan required
Qty6 trays
0 / 6 trays scanned
Original product
Baby Spinach 120g
PRD-442 · pack in separate box
Qty3 packs
0 / 3 packs scanned
Mark Incomplete
✓ Finish Packing
Driver App

Every stop. Every status. Proof included.

Run sequence, customer instructions, delivery outcomes and POD stay connected to the order.

eFeFresh Driver
JW
Morning RunRUN-338 · North AM
4 / 11 stops
RUN PROGRESS7 stops remaining
ON TIME98%
Next ETA 8:12 AM
Stop 5 · Next1.8 km
Northside Café

7 cartons · Brunswick · rear receiving entrance

Call on arrival · leave chilled boxes inside coolroom.
NavigateMark arrived
Recent stopsToday
Brunswick MarketDelivered 7:48 AM · 5 cartons
POD ✓
Little PantryDelivered 7:26 AM · signed by Mia
Photo ✓
View full run manifest
RunMapPODProfile
B2B Customer App

Customer-specific pricing, ready to order.

Customers see their approved catalogue, applied price, quantity breaks and the next slab opportunity — then add the exact quantity straight to cart.

eF
eFreshB2B customer
AW
Order Products

Your approved catalogue with live slab pricing.

Brunswick Store
Search product or code
AllFruitVegetablesFavouritesPrevious
Wholesale · Contract A pricingSlabs applied automatically
🥑
Hass Avocado
AVO-204 · Fruit
Tray 20
$27.20$29.80
6
1–4 · $29.805–9 · $27.2010+ · $26.40
Add 4 more to reach $26.40 each.
🍓
Strawberries 250g
STR-125 · Fruit
Tray 12
$23.50$25.80
12
1–4 · $25.805–9 · $24.6010+ · $23.50
Best slab price applied.
1 product · 12 qtyApplied slab pricing
$282.00 · View →
Secure Supplier Links

Suppliers don’t need another app.

Send a secure PO link so a supplier can confirm availability, accept or counter pricing, add freight or discounts, and send the response straight back to eFresh.

No app installation requiredEvery negotiation round recordedWorks from email, SMS or WhatsApp
🔒 secure.efresh.au / po / ••••••••
Verified link
Mornington Produce · Supplier response

PO-2026-1214 · Price & availability

14 lines · Expected delivery Thu 13 Aug · 4:00–6:00 AM

Secure link · expires 6:00 PM
✓ Buyer request2 Supplier response3 Buyer decision4 Confirmed
ProductQtyBuyer requestYour response
Fuji Apples LargeBox 18kg
8 boxes
$44.50
Counter $44.90
Hass AvocadoTray 25
12 trays
Current price
Accept $31.00
BroccoliBox 10kg
10 boxes
Confirm price
Offer $31.80
$1,406.00
2%
$35.00
$1,412.88
Note: All shown lines available for Thursday delivery.
Send response to eFresh
Integrations

Keep the systems that work. Connect the rest.

Your orders may arrive through WhatsApp, email, your POS or website, while pricing sits in Excel, customer information lives in a CRM and accounts run through Xero or MYOB.

eFresh brings those moving parts together. Pull data and communication in, automate the work between them, then push accurate updates back to the systems, customers and suppliers that need them.

Start with one connection or connect the whole operation — without replacing everything on day one.

1
Listen everywhereCapture orders, messages, files and system data from the channels already used by your business.
2
Work in one placeLet eFresh structure the data, apply business rules and trigger the right operational workflow.
3
Write back automaticallySend confirmations, invoices, supplier requests, payment links, delivery updates and clean data back out.
POSExcel / CSVWhatsAppEmailCRMXeroMYOBLegacy ERPAPI

One connected operating layer

Click any connection to see what can move between that channel and eFresh.

Data + communication flowing both ways
Orders + data in Updates + actions out Customer channels Business systems
eFreshAI + Operations Hub
Orders + context
Workflows + AI
Business data
Customers + suppliers
↙
Bring information into eFresh

Orders, messages, product data, supplier prices, customer accounts, stock files, invoices and balances.

↗
Push information back where it belongs

Confirmations, supplier requests, invoices, credits, payment links, delivery ETAs, account updates and clean API data.

Contact eFresh

Not ready to book a demo? Start with a conversation.

Tell us a little about your business and where orders or operations are taking too much time. We’ll come back with the most useful next step.

01
A real reply from eFreshYour enquiry goes directly to our team — not a generic ticket queue.
02
Fresh food contextShare the workflow that is slowing you down and we’ll focus the conversation there.
03
No commitment requiredAsk a question, explore fit or tell us what you want to improve before booking time.
Prefer email? hello@efresh.au →
Send a message

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See what eFresh could take off your team’s plate.

Show us how orders and operations work in your business. We’ll show you where eFresh fits.

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